How AI is boosting influencer marketing
Boost 1: Finding influencers AI can greatly accelerate and refine the process of digitally selecting suitable people for a campaign from a large pool of data – 250 million candidates are not uncommon – by analyzing and structuring huge amounts of data. For example, AI tools can be used to recognize the brand affinities of […]
Engelhard Arzneimittel: Virtual influencer “Malive” activates social media community
Virtual influencers have many advantages These include, for example, the ability to adapt to the brand – virtual influencers can change their look, hair, etc. or develop new interests at any time. They have great potential for storytelling, as exciting stories can be developed together with brands. What’s more, virtual influencers are always available. They […]
