Creating our virtual artist Ben Gaya was an intensive process—blending a wide range of AI tools with real creative craftsmanship. Our team meticulously shaped every detail of his digital look, from hairline to facial expressions. His music style and videos were also crafted using generative tools, resulting in a fully digital artist with a strong visual and musical identity.
The result? A virtual performer born entirely from code and creativity.
Ben Gaya has not only made a name for himself as an innovative musician but also as a pioneer of a new era in digital art. His music and visual performances—entirely created by artificial intelligence—are setting new benchmarks in the digital creative industry. Since his debut single “Sunshine Soul”, he has captivated fans and industry experts alike with his unique sound and mesmerizing presence.
Thanks to the close collaboration with construktiv, a digital agency with 25 years of experience, and his talented team, Ben embodies a perfect fusion of technology and creativity. His potential seems limitless—and it’s clear he’s on track to leave a lasting mark on the digital music world.
As pioneers in applying AI to marketing, we’re sought-after experts across a range of media formats. Our active role in the AI division of the German Digital Industry Association (BVDW) further highlights our leadership and deep expertise in this space.
Brand Collaborations
Together with our AI studio Anyland, we brought Ben and his music to life—showcasing how AI can set new benchmarks in digital marketing and unlock fascinating creative potential. Shortly after his debut, Ben partnered with Nickelodeon Germany—an exciting example of what happens when AI meets bold brand storytelling.