In a special feature on artificial intelligence, Panorama 3 takes a closer look at the future of creativity—and we were proud to share how we’re using AI video and avatars in the fashion industry.
In the interview, our Managing Director Björn Schneider talks about what we’ve learned from creating Ben Gaya, how we’re already using AI in marketing for a range of clients, and why AI is becoming an essential creative companion for the next generation. Meanwhile, Florian Schamberger gives a behind-the-scenes look at AI-powered content production—straight from his laptop.
» Watch the feature on ARD Mediathek (German, starts around 12:30)