Giesswein Merino Runners – 3 Spots, 33 Channels: AI Video on TV
February 02, 2026 · 1 min read
What was recently still considered an experiment has become, through the Anyland AI Framework, a core component of professional workflows: AI video now performs even where top-tier quality is non-negotiable. Story, timing, and visual style are strong enough for classic advertising environments – no compromises, with far more flexibility and creative freedom.
A current example: Our three AI-powered TV spots for the well-known shoe brand Giesswein, recently launched on air across 33 channels in Germany and Austria. The spots showcase a humorous everyday scene—friends at dinner swapping stories about their trips, from the Great Wall of China to Mount Kilimanjaro. Some dialogues are delivered in Tyrolean dialect.
The result: Three TV and CTV ads that effortlessly pull viewers into vibrant, cinematic worlds while spotlighting the world’s most comfortable shoe – brought to life entirely through AI.
AI video has moved from experimental to essential. Pro-level quality, strong storytelling, and flexible workflows now make it viable for classic advertising.
