The business magazine FOCUS recently visited our AI studio Anyland to see firsthand what AI-native production looks like today. In the current issue, a multi-page feature shows how a complete song and video can be created in a very short time — concept, storyline, avatar and visuals, all generated.
At its core, the story is less about the music and more about video and the speed of modern AI workflows. Ideas can now be translated directly into visual content — without travel, locations, or traditional production logistics. “The fascinating thing about AI is that you can realize any song and any screenplay with it,” says Anyland CEO Björn Schneider in the interview.
The article highlights how this fundamentally changes creative production processes. Content can be developed, tested, and produced far faster than with traditional methods. FOCUS summarizes this shift perfectly: “Seconds to the wow moment.”
In the digital world, attention determines success. “We’re in a battle for attention that you often can only win with AI” Schneider adds. AI video opens up entirely new possibilities for brands, media companies, and agencies: ideas can be produced faster, content becomes more flexible, and campaigns can scale more efficiently. That’s exactly the kind of new production model we’re building at Anyland.
