This April 1st, we teamed up with iconic brand Lee Kum Kee to pull off a spicy little prank—fueled entirely by AI.

Our concept: What if the legendary Lee Kum Kee Chili Sauce launched as a trendy lip oil?

The result? A stunningly realistic product paired with a sleek, totally AI-generated campaign. From packaging design and product visuals to the full suite of creative assets—every detail was crafted using the latest in generative AI tech.

The outcome? A hot conversation starter that made both Lee Kum Kee fans and beauty lovers smile.

With bold ideas, digital horsepower, and a healthy dose of humor, we showed how even heritage brands can surprise audiences through smart storytelling and the power of AI.