Glossar für Avatars and virtual influencers

This category is all about avatars and virtual influencers like Malive, who bring the digital world to life. Discover the technologies and platforms that make these impressive characters possible—and how they’re changing the way we present ourselves and interact in digital spaces.

Avatar

An avatar is your digital identity in a virtual world—kind of like a virtual costume. You can appear as a superhero, an animal, or even a hologram of your favorite celebrity. In the world of digital fashion, avatars let you express your style without spending a fortune in the real world.

AR Filter

AR (augmented reality) filters are like digital masks or accessories that overlay your face and body to change or enhance your appearance in real time. They’re commonly used on social media apps like Instagram and Snapchat, letting users try on virtual accessories or outfits. In digital fashion, brands use AR filters as a fun and interactive way to showcase their products.

Game Engine

A game engine is like the heart and brain of a video game. It controls the physics, graphics, and artificial intelligence that bring virtual worlds to life. In digital fashion, game engines are used to build realistic environments and characters where your avatar can show off stylish outfits.

Green Screen Technology

Green screen tech is like a filmmaker’s magic wand—it lets actors and objects be placed into any digital background. A person or object is filmed in front of a green (or sometimes blue) screen, which is later replaced with another scene. In digital fashion, green screen technology helps create stunning visual effects or place models in exotic locations.

Motion Capture

Motion capture (or mocap) records the movements of people or animals in real time and transfers them to digital characters. It’s like performing a dance and creating a bunch of tiny digital shadows that mimic every move. In fashion, mocap brings avatars and digital models to life with realistic animations as they show off clothing and accessories.

Rigging

Rigging is like the skeleton of a digital character—it enables movement and animation by defining the structure and joints of a 3D model. In digital fashion, rigging is essential to make sure clothes and accessories fit avatars properly and move naturally with them. Without rigging, digital characters would look like stiff mannequins!

Social media platforms

Social media platforms are digital stages where we share our opinions, experiences—and, of course, our fashion looks. From Instagram to TikTok, these platforms let us showcase our digital fashion creations and discover new trends and styles. They’re also the go-to spaces for virtual influencers and digital fashion shows.

Virtual Influencers

Virtual influencers are digital personalities who’ve gained fame on social media and are often seen as style icons. Think of them as the animated supermodels of today—setting trends and representing brands. A well-known example is Lil Miquela, a CGI influencer with over 3 million Instagram followers.

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Design, creation and visualisation

Foundational Technologies and Concepts

Digital Fashion

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About Anyland

We’re the AI Studio for TV & Digital Campaigns, AI Images, and Avatars—made in Germany. Our team is breaking new ground. Using cutting-edge AI tools, we create bold campaign videos, standout TV commercials, scroll-stopping social reels, high-converting ad creatives, and next-gen UGC content with AI avatars.

What sets us apart? We blend nearly 30 years of industry experience from our sister company construktiv with the speed and mindset of a startup.

Glossar für Avatars and virtual influencers

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About Anyland

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