TV Spot and social media content for Gutfried
In 2025, Gutfried was the official co-sponsor of “Ich bin ein Star – Holt mich hier raus!” (series 18, RTL and RTL+), one of the year’s most-watched TV moments.
For the campaign, we produced the TV Commercials: the meat sausage and bratwurst products were featured as part of the ‘food reward after passing a test’ – a well-known element of the show. The advert was shown before, during and after each episode. This enabled Gutfried to achieve a wide reach and strengthen its brand presence during one of the most important TV moments of the year.
Viewers per episode
TV Broadcasts
Audience Market share
A TV advert during prime time.
Fun fact: The bag shown in the advert was generated by AI so convincingly that Gutfried was subsequently inundated with enquiries. Many viewers wanted to know where they could buy the product.
A boost for Gutfried’s marketing
Storytelling Reels exclusively for social media: Anyland has produced standalone Reels in the style of the programme for Gutfried’s social media channels, with everything from the sound and visuals to the storyline tailored to *Dschungelcamp*.
The success of the AI-generated TV advert won Gutfried over: what began as a one-off project has grown into a successful partnership. Gutfried wanted to use the creative possibilities of AI to react quickly to current trends, while at the same time presenting products consistently and to a high standard across different media formats.
Since 2025, Anyland has been producing AI-generated content for Gutfried’s Instagram presence on an ongoing basis, following a clear strategy:
Rather than focusing primarily on the product, the spots tell small stories from everyday life with emotional and nostalgic anchors that appeal to children and parents alike.
The content also picks up on viral moments and trends. This keeps the brand top of mind without the scenes feeling like adverts.
The long-term partnership is built on mutual trust and is reflected in measurable success. Thanks to continuous content, Gutfried’s Instagram followers have grown by 65% since 2025.
Follower growth
produced Social Assets
Engagement Rate Reels
One Look for every Occasion
Easter, barbecue season, summer, beach holidays, Halloween: Gutfried is there wherever its target audience happens to be. In the same tone, instantly recognisable. In no time at all, we can create striking visual results for any occasion in every conceivable visual style, allowing us to jump on any trend or give our creativity free rein thanks to the limitless possibilities of AI.
Whether photorealistic, AI-animated or featuring the Gutfried mascots: we work with Gutfried on a case-by-case basis to decide which look suits which occasion. The mascot duo ensures brand recognition across trends, everyday moments and high-reach moments.
Turning Trends into Gutfried Moments
Instead of just showing products, Gutfried plays along with what’s trending in the feed. From April Fools’ jokes to viral memes.
A viral moment: the #Glasstrend adapted for the Gutfried Snack Box.
Rapidly growing demand for protein-rich foods: Gutfried is keeping pace with the trend.
Our commitment to quality
Gutfried deliberately gives us free rein when it comes to selecting and implementing the latest trends. The products are depicted in the AI-generated content with 100% consistency and attention to detail.
This enables us to react quickly to current events, pick up on trends at an early stage and translate them into content that is true to the brand.
Every project undergoes a multi-stage quality assurance process. From the initial idea to the final campaign, our experts check all content for legal compliance, brand consistency and visual accuracy.
This produces results that reach the target audience and strengthen the Gutfried brand in the long term.
Storytelling: Don't just show, tell stories and evoke genuine emotions
Two Socials that focus on emotion whilst still clearly promoting the Junior Snack Box.
The Junior Snack Box marks the deliberate revival of a cult snack from the 1990s, modelled on the ‘Lunchables’ familiar from the US. Gutfried brought the product back onto the chilled shelves in early 2026 and is specifically targeting childhood memories in its advertising.
Inquire now
If you have any questions about our AI campaigns, how we work or specific projects, please do not hesitate to contact us at any time.
Björn Schneider
Managing Director
+49 421 5662-700
hello@anyland.de
