International AI ad creatives for Ulla Popken
Ulla Popken wanted to break new ground in social advertising for the marketing of its summer collection: moving away from traditional product staging towards evoking emotion and promoting body positivity. To this end, Anyland developed AI-generated ad creatives for social media, which were rolled out across four markets.
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Reach in 7 days
Challenge: Emotion rather than a product catalogue.
The campaign centred on the seasonal theme ‘Ready for Summer’, emphasising a positive summer vibe, body positivity and self-acceptance rather than a traditional presentation of the collection. It was important to create a sense of relevance and relatability for the target audience. Instead of merely showcasing products, the focus was to be on lifestyle and evoking emotion.
The creative approach: virtual models wearing real pieces from the collection.
Anyland developed AI-generated ad creatives in which virtual models wear the real collection. Individual fashion pieces from the collection, as well as existing images, served as the starting point; these were brought to life using image-to-video and text-to-video technology, alongside AI-generated voices. Optimised for use as Ad Creatives on social media.
The advantage: no need to scout for new locations, models or props. This not only makes production cost-effective, but also allows for significantly greater creative flexibility in the choice of scenes and in the variations.
One production, four markets
A single AI-generated production yields three ad creatives, which are adapted simultaneously for four markets and four language versions. The text, subtitles and tone are tailored to each language. The voice, visual style and overall look remain consistent with the brand across all countries.
Seasonal storytelling with a clear call to action
In terms of content, the campaign evolves in line with the season: an initial creative heralds the start of early summer, whilst another accompanies the peak season in the middle of summer. A third version follows for the Summer Sale, which specifically highlights the 20 per cent discount, thereby turning the seasonal storytelling into a concrete incentive to buy.
The result: a consistent brand image from Germany right through to international target markets, without the hassle of having to produce new content multiple times. It is precisely this scalability that makes AI Ad Creatives particularly cost-effective for ongoing social media campaigns.
Inquire now
If you have any questions about our AI campaigns, how we work or specific projects, please do not hesitate to contact us at any time.
Björn Schneider
Managing Director
+49 421 5662-700
hello@anyland.de
