TV Spot Merino Slides: On an AI Cruise with Giesswein
About a year ago, Giesswein commissioned us for the first time. The campaign performed successfully and sales increased significantly. Since then, we have been continuously producing AI ad creatives for Giesswein’s social media presence.
This is exactly why Giesswein chose to work with us again.
The new spot for Giesswein’s Merino Slides features a photorealistic, humorous, and high-quality production with a palpable sense of action. Delivered in three formats: a 22-second TV spot, a 7-second reminder spot, and a standalone 10-second cut.
TV Spot
Reminder Spot
Additional Spot
"What started as a single project has grown into an ongoing partnership. For us, that's a clear sign we're in the right place."
Team Lead Creative | Social Media
Creative freedom in production, excitement at final approval
Giesswein deliberately gave us a lot of creative freedom on this project. The only fixed requirement was the cruise ship setting, since it fits the target audience and the product features perfectly: non-slip soles for wet deck floors and temperature-regulating merino wool for hot days.
7-second reminder Spot
Everything else — from the concept and visual ideas to the storyboard and final execution — was developed in-house at Anyland. The result was met with great enthusiasm at Giesswein.
Storyboard
Consistent characters across the entire storyboard
For the spot, we worked with virtual avatars instead of live actors. From the elevator to the corridor to the sun deck, the face, presence, and brand aesthetic remain exactly consistent across every setting.
This approach gives us maximum flexibility in production and, combined with fast-paced transitions, results in a polished, dynamic final piece that perfectly captures Giesswein’s playful yet premium visual style.
Channel selection
The TV Commercial was broadcast on a total of 34 channels. The distribution was deliberately structured on two levels: on the one hand, well-known channels with a wide reach were used to ensure a high basic reach and brand awareness. On the other hand, the campaign was specifically targeted at thematically relevant niche channels in order to reach specific target group segments with a high affinity for the content efficiently and with minimal wastage.
This combination of broad visibility and targeted messaging ensures that the campaign is effective across the board whilst also maintaining a presence in relevant niches.
Visible progress compared to last year
A year is a long time in AI video production, and it shows immediately in the new spot. Movements feel more natural, transitions land more cleanly, and details like fabric, lighting, and facial expression come noticeably closer to real footage.
Dynamic motion without any loss of quality
What hit its limits a year ago now goes significantly further. Fast camera moves, jumps, the ship’s wave motion — all of this can now be achieved without compromising image quality. We used exactly these new capabilities for Giesswein to make the spot more dynamic and higher-quality than the year before.
The direct comparison
Social content for Giesswein
We produce AI Ad Creatives for Giesswein on an ongoing basis: a consistent brand identity, eye-catching and scroll-stopping, embedded in a well-thought-out social media content strategy for strong brand awareness.
Inquire now
If you have any questions about our AI campaigns, how we work or specific projects, please do not hesitate to contact us at any time.
Björn Schneider
Managing Director
+49 421 5662-700
hello@anyland.de
