AI Avatars
Give your brand a fresh, modern voice with personalised avatars. Discover new ways to engage your target audience and convey your messages in a compelling way.
VR & AR
Education & Training
Gamer & Game developer
Ministries, government departments &
public bodies
Clothing & Fashion
Companies & Brands
Use Cases
AI Ad Creatives + Avatar for BayWa r.e. and BYD
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What is an AI avatar?
An AI avatar is a digital brand ambassador, generated entirely by AI. Also known in technical terms as a ‘digital human‘ or ‘virtual influencer‘, it combines the expressiveness of a real face with the flexibility of digital production. The visual style can be chosen freely: photorealistic, comic-style or cartoon. Which visual language suits your brand is entirely your call.
Every AI avatar can be based on a hybrid production process: phonetic recordings, visual material, facial expressions and other reference data from a real person are captured and form the basis for a highly accurate digital replica. Through voice cloning, this results in a voice that sounds identical across every language version, without the need for new voice recordings for each market. The result is an AI voice-over artist that embodies the charisma, intonation and recognisability of a real person.
The use of an AI avatar is not limited to any one format. It can serve as a consistent advertising face for TV adverts and CTV spots, as the face for ad creatives on Meta and Google, for UGC content on TikTok and Instagram, in explainer videos, and on DOOH screens in public spaces.
space, or in retail media campaigns at the point of sale: the only thing that matters is that the avatar fits your corporate identity. The key advantage lies in consistency: across all formats, channels, markets and language versions, the face, voice and brand presence remain exactly the same, with no need for a new shoot, new casting or re-dubbing for each individual market. This makes AI avatars particularly valuable for brands that operate internationally or regularly need new, hyper-personalised content for different target audiences: the same avatar, adapted to language, channel and audience, without the brand identity losing any of its sharpness.
At the same time, AI production opens up creative possibilities that would be almost impossible to achieve with traditional actor casting: one and the same avatar can appear photorealistically in one scene and then seamlessly transition into an animated, comic-style version in the next moment, as was implemented for example for BayWa r.e. and BYD. This flexibility in visual language, combined with an always-consistent brand voice, makes the AI avatar one of the most versatile tools in modern brand communication.
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AI Video
Studio
Meet us
We are the AI studio for TV and digital campaigns, AI images, and avatars based in Germany. Our team is doing pioneering work. Using advanced AI tools, we develop impactful campaign videos, outstanding TV commercials, captivating social media reels, conversion-optimized ad creatives, and cutting-edge UGC content featuring AI avatars. We combine the nearly 30 years of industry experience of our sister company, construktiv, with the agility of a startup.