You can reach your target audience on Amazon Prime, RTL+, Joyn and every relevant platform. Precisely, measurably, with no wastage.
Known from:
AI-generated CTV advert, shown on Amazon Prime.
What happens when brands put their trust in us?
Impressions on Prime
CPM
Impressions on TV series
AI-generated locations
Why customers trust us
01
A pioneer in Germany
Anyland was one of the first studios in Germany to produce TV adverts entirely using AI. Our creative directors have been involved from day one and are experts in AI production.
02
A full service from a single source
Strategy, creative direction, production and media planning, combined with nearly 30 years of industry experience from our sister company, construktiv. No loss of continuity between the agency and production.
03
Creative freedom
Photorealistic, animated, surreal or a visual style that doesn’t yet exist. Any visual world is possible. You decide which look will make your brand stand out the most, without being constrained by what traditional set design has to offer.
04
Precision rather than wastage
You reach exactly the right people for your brand, targeted by interests, region or behaviour. No wasted reach – maximum impact for every euro spent.
05
Personal consultation
Our Creative Directors will work with you to analyse your target audience, context and campaign objective, and use this to develop a CTV concept that is perfectly tailored to your brand, from the initial idea right through to the final media plan.
06
Any location in the world
Take your product anywhere in the world – and beyond. No set construction, no location scouting, no compromises on production.
Unwavering attention, a truly premium environment.
Your adverts will be shown on the biggest streaming platforms — before the TV series, films and live content that your target audience actually watches.
AI CTV Spots by Anyland
Connected TV advertising runs full-screen, right in the middle of the series or movie the audience deliberately chose to watch, not tucked into a feed and not skippable. That calls for a different production approach than social or display advertising. That’s why Anyland doesn’t produce CTV spots as a scaled-down cinema version, but builds them from the ground up for the streaming environment, precisely to the specifications of Amazon Prime, RTL+, Joyn, and all other relevant platforms.
Production runs entirely on AI. Your product is embedded true-to-life into AI-generated scenes. Voiceovers use voice cloning to stay consistent across every language version. All required formats, lengths, and market versions for CTV are produced in a single production run. Legal clearance is included: music licensing, stock footage, trademark rights, and compliance with all applicable advertising regulations.
Amazon Prime, RTL+, Joyn, YouTube TV, and Pluto TV each have their own technical requirements for ad creative, covering things like length, resolution, bitrate, and file format. Anyland knows the specifications of the relevant CTV publishers and produces to them from the start, so your spot gets approved and goes live without any rework.
Once production is complete, your spot lands exactly where your audience is actually streaming, targeted by interest, region, and content environment. We keep an eye on performance, track impressions, completion rates, and other key metrics, and continuously optimize so your campaign gets stronger over the entire flight.
01
Performance CTV
CTV campaigns with a clear message, a strong call to action and a narrative structure that guides viewers to the next step. Ideal for brands that want to use CTV not only for brand awareness, but also to achieve measurable results.
02
CTV Brand Spots
High-quality commercials for Connected TV that evoke an emotional response to brands and capture viewers’ attention at just the right moment. From the overarching brand concept right through to 15- or 30-second spots.
03
CTV Product Spots
Your product takes centre stage: we showcase your product in such a way that it looks its very best on the big screen – high-quality, eye-catching and tailored to your target audience.
04
CTV variants
Different messages, products, offers or target audiences, without having to start a completely new production every time. We develop variants that can be targeted specifically at different CTV audiences.
05
CTV Campaign Assets
A single campaign concept gives rise to several adverts, shortened versions and variations tailored to different target audiences, platforms and campaign phases. This ensures your messaging remains relevant and your production budget is used more efficiently.
06
Testing & optimisation
Test what works on the big screen: different hooks, messages and advert variations enable you to refine CTV campaigns based on data. This turns a single advert into a continuously optimised campaign.
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FAQ
Do AI-generated CTV adverts actually work?
Yes, the key factor is whether the advert reaches the target audience within the first few seconds, clearly conveys the brand and delivers a relevant message.
CTV itself offers a key advantage in this regard: the advert runs in full-screen mode rather than in the background of a social media feed. At the same time, target audiences and campaigns can be planned and analysed digitally. It is possible to test which creative variant works best and refine it based on campaign data.
AI makes production more efficient and allows for greater variety, but it is no substitute for a good creative strategy.
Do viewers even realise that the advert was produced using AI?
It’s the look that matters, not the technology. During the briefing, we work together to determine how prominent the AI element should be. Anything is possible, from photorealistic and classic styles to a deliberately artificial or surreal look.
We use AI where it offers a creative or commercial advantage: for locations, visuals, scenes, variations or adaptation for different target audiences. Ultimately, what matters isn’t that the advert was produced using AI, but that it works for your brand.
Are AI-generated adverts even accepted on CTV platforms?
CTV platforms review advertising assets against their respective technical, content-related and legal requirements. Amazon, for example, sets out specific requirements for resolution, bitrate, format, audio and advertising content, and subjects advertising assets to moderation.
In addition, depending on the platform and use case, transparency or labelling requirements may apply to synthetic content.
We therefore do not simply produce an AI advert, but a CTV creative that is technically and content-wise suitable for the planned broadcast and ready for airplay.
Who makes sure that my advert can actually be shown on Prime Video, RTL+, Joyn and the like?
Each platform has its own technical requirements. Anyland produces the creatives directly so that they are ready for broadcast. Through our sister company, Construktiv, your finished advert is then sent to the relevant CTV channels, which handle the broadcast.
Is it even possible to measure conversions with CTV?
Yes. CTV is significantly more measurable than traditional linear television, even if not every conversion can be directly attributed to a single advert.
CTV combines the reach of TV with digital targeting and measurement capabilities.
We therefore look not only at impressions, but also at reach, completion rates, target audiences, frequency and conversion signals.
So CTV doesn’t have to stop at ‘How many people saw the advert?’.
Why should I produce my CTV advert using AI rather than traditional methods?
Because it gives you more flexibility than a traditional shoot can offer. It opens up possibilities for locations, visual styles and variations that would otherwise be ruled out by set construction, travel costs or availability. The budget is thus spread across several versions rather than a single day’s shoot.Because it gives you more flexibility than a traditional shoot can offer. It opens up possibilities for locations, visual styles and variations that would otherwise be ruled out by set construction, travel costs or availability. The budget is thus spread across several versions rather than a single day’s shoot.
Can I reach several target audiences with an AI advert?
Yes – and this is precisely where AI really comes into its own.
Instead of producing a single advert for all target audiences, we can develop different versions from a single creative concept: different hooks, product focuses, messages, voice-overs, scenes or offers.
In this way, the same campaign concept can, for example, be adapted for different target audiences, regions or campaign phases without having to set up a completely new traditional production each time.
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Meet us
We are the AI studio specialising in TV and digital campaigns, AI images and avatars, based in Germany. Our team is breaking new ground. Using advanced AI tools, we develop impactful campaign videos, outstanding TV adverts, captivating social media reels, conversion-optimised ad creatives and cutting-edge UGC content featuring AI avatars. In doing so, we combine the nearly 30 years of industry experience of our sister company, construktiv, with the agility of a start-up.